If every partner moves forward concertedly for the same purpose with the saying, “A path is worn beneath peach and plum trees,” in mind,
then BOTEJYU®︎ Group can strive to become a unique entity dispensable for society in any period of time.
Each person is expected to practice virtue by working diligently with a humble mind and nurturing a compassionate mind. She or he will then find herself/himself surrounded by indispensable and excellent colleagues.
It is expected to create an establishment attracting customers
A group of excellent colleagues who have practiced virtue makes the entire establishment more attractive. Customers will be attracted if you keep catering quality food in a wholehearted manner without any catchy advertisement. Our partners are expected to compete amicably with each other and practice virtue.
The aggregate virtues of all partners will constitute the unshakable attraction of BOTEJYU®︎ Group, just as peach and plum fruits do with peach and plum trees. We will thus start practicing virtue at this very moment with the saying, “A path is worn beneath peach and plum trees,” in mind.
While maintaining our belief, since foundation, in creating quality products honestly, we will strive hard to enhance our value as BOTEJYU®︎ Group further by integrating “what we will not change” with “what we will change.”
志 / 使命
「地域の想いと歴史を大切にし、 日本の食文化を1人でも多くの方々に 伝えるために存在する」
“We exist to respect the memories and history of the region and to convey Japanese food culture to as many people as possible”
Each partner aims to become a necessary part of the local community by disseminating information about the rich food culture of various regions of Japan both domestically and internationally through food.
In addition, we contribute to society by fostering human resources that can proactively take action from a global perspective, not just in their own region.
Make Partner Better
Work happily and change the future. Give everyone the opportunity to work and derive value from it.