• JP

屋号の由来

BOTEJYU® Group TRADEMARK

TRADEMARK ORIGIN

屋号の由来
The origin of the name
BOTEJYU®︎ is the
“BOTE” and “JYU”
sounds that the OKONOMIYAKI
makes when it is turned over
and fried.
Our history began with the opening of a specialty Okonomiyaki restaurant in Osaka Tamade in 1946, during the post-war reconstruction period.

We were also the first to come up with Okonomiyaki topped with mayonnaise, as well as Modern-yaki.

In recent years, we have been diversifying our business by successively branding food culture and gastronomy based on the history of specific regions in Japan, including local foods and Ramen throughout the country.
We are also accelerating the opening of stores overseas, particularly in Asia.

The name "BOTEJYU®" was born from the sounds of making delicious Okonomiyaki.
The first part of the name, "BOTE", comes from the flipping sound of the okonomiyaki and the second part of the name, "JYU”, represents the sizzling sound as it cooks on the teppan grill. These sounds have been heard at our restaurants for more than 75 years.
We always value the flavor, aroma and taste that these sounds evoke.

TRADEMARK DESIGNER

デザイナー
designer
  • Art Director
  • 渡邊かをるKaoru WATANABE
渡邊かをる
profile
渡邊かをる
1943 Born in Tsukiji, Tokyo

1967 Graduated from Nihon University College of Art.

1967 Joined VAN Jacket Inc.
As the Director of Advertising Design Department,
an Art Director of VAN brand, SCENE brand, NIBLICK brand, etc.

1978 Left the company.
Same year Established the “Beans Inc.”

1981 Founded the “Kaoru Watanabe Inc.”

【Award】
1977 The Tokyo ADC Award.